Posted: Fri Mar 01 2024
Contract
Responsibilities:
· Write performance-based marketing copy that helps drive conversion in paid social/search media, email, landing pages and web sites.
· Distil complex medical information into consumer-facing language.
· Collaborate with internal clinical trial and consumer marketing teams to identify customer insights and key messaging around each clinical trial.
· Contribute to test and learn planning, and help identify best practices in conversion goals.
· Write all copy in compliance with FDA and platform rules around clinical trials.
· Support writing needs for B2B marketing team as needed.
· Be a part of new process development and recommend improvements in campaign set up and communication.
Requirements:
· 3-5 years of copywriting experience, preferably in an agency or in-house performance marketing team.
· Pharmaceutical industry experience and familiarity with FDA requirements for marketing language.
· Excellent communication and organizational skills.
· Able to work in a fast-paced environment to create copy decks.
· Bachelor’s degree required.
Additional Experience (not required, but nice to have!):
· Experience in clinical trial recruitment and familiar with FDA/IRB requirements
· Graphic design skills leveraging Canva, AI generation tools, or short-form video creation.