Title: Senior Digital Marketing Manager
Location: Lehigh Valley, PA
Salary: upto $100k

Clutch is a rapidly growing staffing agency. We support our clients by identifying unreachable talent for their open opportunities to help their businesses grow.

Our candidates work with us because they know we have the best opportunities available to them and will help them navigate their next career move.

We care, we're honest, and we hustle—that's what makes us Clutch.

We are searching for a seasoned and strategic Senior Digital Marketing Manager to lead and execute digital marketing initiatives for our client. In this role, you will be responsible for developing and implementing a data-driven digital marketing strategy that drives brand awareness, lead generation, and overall business growth. You will wear many hats, acting as a strategist, analyst, and campaign manager, while also leading and inspiring a high-performing digital marketing team.

Responsibilities

Develop and implement a comprehensive digital marketing strategy aligned with company goals and objectives.
Oversee all aspects of digital marketing execution, including SEO, SEM, content marketing, social media marketing, email marketing, and marketing automation.
Manage and optimize paid advertising campaigns across various platforms (e.g., Google Ads, social media advertising).
Lead the content marketing strategy, including content creation, distribution, and promotion.
Analyze marketing campaign performance using data analytics tools and identify areas for improvement.
Develop and maintain strong relationships with key partners, such as marketing agencies and vendors.
Manage a team of digital marketing professionals, providing mentorship and guidance.
Stay up-to-date on the latest digital marketing trends and technologies.
Prepare and present marketing reports to senior management.

Qualifications

5+ years of experience in digital marketing with a proven track record of success.
Bachelor's degree in Marketing, Communications, or a related field.
Strong understanding of digital marketing principles and best practices (SEO, SEM, content marketing, social media marketing, email marketing, marketing automation).
Experience in developing and managing digital marketing budgets.
Excellent analytical skills with experience in using marketing analytics tools (e.g., Google Analytics, social media analytics platforms).
Strong communication, collaboration, and leadership skills.
Ability to work independently and manage multiple priorities simultaneously.
Passion for digital marketing and a desire to stay ahead of the curve.

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