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Posted: Mon Jan 08 2024

SEO Copywriter (Remote - Contract-To-Hire)

San Mateo, California
Per Hour

Contract To Hire

HotFoot Recruiters, in collaboration with a dynamic mobile gaming app developing company, is actively seeking a qualified candidate for the position of SEO Copywriter.

Position: SEO Copywriter
Location: REMOTE (Work From Home - PST)

Type: Full-Time, Temp-To-Hire

Job Overview:
As an SEO Copywriter specializing in gaming products, you will be instrumental in driving organic traffic to our website, optimizing visibility for our category/product pages, and boosting conversions. Your mission involves creating compelling, informative, and SEO-friendly content that engages our target audience, educates them about our gaming products, and inspires them to download apps. Your in-depth knowledge of gaming and gaming-related terminology will play a key role in crafting content that resonates with our gaming community.

Responsibilities:

  • Collaborate with SEO teams to understand the company's SEO goals and strategies related to gaming products.
  • Conduct comprehensive research on mobile gaming trends, target audience preferences, and app store guidelines to stay abreast of industry developments.
  • Develop engaging and informative SEO-driven content, including product descriptions, in-app events/updates, informational blog posts, gaming guides & tips, and reviews for various gaming products.
  • Optimize website content to improve organic search rankings and increase visibility on search engine results pages (SERPs) for gaming-related keywords.
  • Utilize on-page SEO techniques, such as keyword research and placement, meta tags, and image optimization, to enhance content discoverability.
  • Generate compelling headlines and meta descriptions that entice users to click on our gaming product pages from search engine results.
  • Collaborate with the SEO team to create and implement content marketing strategies aligned with SEO objectives, enhancing the overall user experience.
  • Monitor and analyze the performance of SEO content using tools like SEMrush, making data-driven decisions to improve content effectiveness.
  • Stay informed about SEO best practices, algorithm updates, and industry trends to ensure our content remains relevant and competitive.
  • Stay up-to-date with industry trends, conduct competitor analysis, and monitor changes in search engine algorithms to keep our app store listings optimized and competitive.

Requirements:

  • Bachelor's degree in English, Marketing, Communication, or a related field.
  • Good knowledge of SEO principles and best practices for content optimization
  • Minimum of three years of professional writing experience, preferably in the gaming industry or related fields.
  • Deep understanding of the gaming industry, including mobile gaming apps, gaming genres, and target audience preferences.
  • Proficient in English, both written and verbal, with exceptional communication skills is a MUST.
  • Creativity and the ability to craft persuasive and concise copy that drives user engagement and motivates downloads.
  • Proficiency in conducting competitor analysis and staying informed about industry trends and changes in app store algorithms.
  • Ability to work independently, meet deadlines, and adapt to a fast-paced, dynamic environment.
  • Passion for gaming apps, mobile technology, and the ever-evolving gaming industry.
  • Proven experience in website page copywriting for gaming products, showcasing a strong portfolio of successful projects is a plus.

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