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Posted: Sun Feb 04 2024

Director of Marketing

Boynton Beach, Florida

Direct Hire

Title: Marketing Director
Location: Boynton Beach, FL
Salary: $120,000 - $140,000 base + bonus
Hours: Mon-Fri, 8am-5pm, In Office
Benefits: Medical, Dental & Vision Insurance, 401k w/ 3% company match, 3 weeks PTO, Paid Holidays

What You’ll Be Doing:
  • Manage and lead all marketing initiatives and oversee and train the marketing team to ensure the timely completion of marketing responsibilities
  • Contribute market insights to the visioning, strategic planning and theming for each new community including the recommendation of product, lot sizes, specifications, sales centers and model homes
  • Analyze and report on traffic and sales trends to determine any needed marketing changes to maximize sales and margin results
  • Follow the BCTM process (Bringing Communities To Market) in regards to community visioning, market research, buyer profiles, product development, sales center/model development, collateral materials, advertising plan and grand opening
  • Oversee the opening and closing of sales centers and model homes
  • Involved in Competitive Market Analysis (CMAs) for new communities and land acquisitions
  • Prepare fiscal marketing budget and track marketing spend
  • Develop marketing and advertising plans for all new and existing communities
  • Travel to community sites in the Port St. Lucie area (approx. 20% of time)
  • Track and proof all digital, social, and print advertisements and sponsorships
  • Oversee signage strategy including locations, layout and execution
  • Oversees all production of sales brochure material
  • Reviews model home merchandising, cabinetry layouts and space planning with interior design firm and corporate marketing, including Sales Center set up
  • Oversee grand openings and special events for communities and promotions
  • Responsible for accuracy of information for all divisional aspects of the company website  
  • Manage all divisional social media presence in conjunction with ad agency
  • Report and track monthly sales, traffic, conversions, analytics and analyzes budget spends
  • Stays current on industry trends by attending seminars, reading industry periodicals, talking with consultants and staying involved with industry associations and events
What We’re Looking For:
  • Bachelors’ degree, preferably in Marketing or related field, Masters or MBA a plus 
  • 8+ years of traditional and digital marketing experience including social media
  • Homebuilding, real estate or land development
  • Extensive experience in all aspects of developing and maintaining marketing communication and strategies to meet organizational objectives
  • Strong understanding of different consumer groups and the respective market dynamics that influence their buying decisions 
  • Proven track record of deploying successful strategies yielding growth in traffic and sales
  • Deep understanding of social media technologies and effective strategies 
  • Strong knowledge of social media dashboards and google analytics, backend content/keywords
  • Ability to assess and analyze advertising metric data (social and website) and make recommendations/execute against them
  • Ability to multi-task, recognize deadlines and prioritize workload in a fast-paced environment
  • Willing and able to travel to Port St. Lucie to visits sites/communities (approx. 20% of time)
  • Ability to manage and hold accountable marketing team to meet deadlines and maintain standards. Must be an organized and motivated self-starter with strong interpersonal and communication skills who thrives on working in a fast-paced team environment

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