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Manage and lead all marketing initiatives and oversee and train the marketing team to ensure the timely completion of marketing responsibilities
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Contribute market insights to the visioning, strategic planning and theming for each new community including the recommendation of product, lot sizes, specifications, sales centers and model homes
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Analyze and report on traffic and sales trends to determine any needed marketing changes to maximize sales and margin results
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Follow the BCTM process (Bringing Communities To Market) in regards to community visioning, market research, buyer profiles, product development, sales center/model development, collateral materials, advertising plan and grand opening
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Oversee the opening and closing of sales centers and model homes
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Involved in Competitive Market Analysis (CMAs) for new communities and land acquisitions
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Prepare fiscal marketing budget and track marketing spend
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Develop marketing and advertising plans for all new and existing communities
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Travel to community sites in the Port St. Lucie area (approx. 20% of time)
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Track and proof all digital, social, and print advertisements and sponsorships
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Oversee signage strategy including locations, layout and execution
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Oversees all production of sales brochure material
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Reviews model home merchandising, cabinetry layouts and space planning with interior design firm and corporate marketing, including Sales Center set up
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Oversee grand openings and special events for communities and promotions
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Responsible for accuracy of information for all divisional aspects of the company website
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Manage all divisional social media presence in conjunction with ad agency
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Report and track monthly sales, traffic, conversions, analytics and analyzes budget spends
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Stays current on industry trends by attending seminars, reading industry periodicals, talking with consultants and staying involved with industry associations and events
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Bachelors’ degree, preferably in Marketing or related field, Masters or MBA a plus
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8+ years of traditional and digital marketing experience including social media
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Homebuilding, real estate or land development
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Extensive experience in all aspects of developing and maintaining marketing communication and strategies to meet organizational objectives
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Strong understanding of different consumer groups and the respective market dynamics that influence their buying decisions
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Proven track record of deploying successful strategies yielding growth in traffic and sales
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Deep understanding of social media technologies and effective strategies
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Strong knowledge of social media dashboards and google analytics, backend content/keywords
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Ability to assess and analyze advertising metric data (social and website) and make recommendations/execute against them
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Ability to multi-task, recognize deadlines and prioritize workload in a fast-paced environment
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Willing and able to travel to Port St. Lucie to visits sites/communities (approx. 20% of time)
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Ability to manage and hold accountable marketing team to meet deadlines and maintain standards. Must be an organized and motivated self-starter with strong interpersonal and communication skills who thrives on working in a fast-paced team environment